When Brand-Name Quality Meets Low Price

I did some searches on Sony LCD TV and was surprised that most it's LCD TV products appeared consistently cheaper than Samsung's. I would applaud for Samsung's recent branding achievement with its new thin LED screen which allures a colorful hummingbird in their TV commercial. However when Sony price goes under Samsung's, my decision on buying a TV becomes a no-brainer.

So I had just ordered a SONY KDL40V4100, at an absurd tag $775 (in total)!